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$1,199,000
4 Beds 2 Baths 202611182 MLS FS - Fee Simple Tenure 52 DOM
Welcome to this beautiful single-level home offering the perfect blend of comfort, style, and space. Featuring 4 spacious bedrooms and 1.5 bathrooms, this home has been thoughtfully upgraded with a modern kitchen showcasing updated finishes, ample cabinetry, and a functional layout ideal for everyday living and entertaining. Step outside to enjoy the expansive yard space with endless possibilities for gardening, play, or future additions. The oversized patio area creates the ultimate outdoor entertaining space — perfect for hosting gatherings, weekend BBQs, or simply relaxing with family and friends. With its open feel, modern updates, and generous outdoor areas, this home is a rare opportunity for those seeking both convenience and lifestyle in a single-level layout. FIRST OPEN HOUSE JUNE 14TH 2:00-5:00PM

1508 Pukele Avenue, Honolulu

$2,088,000
4 Beds 4 Baths 202610932 MLS FS - Fee Simple Tenure 55 DOM
You will want to see this extensively renovated & restored single family home in the Wilhelmina Rise neighborhood! Enjoy the Kaimuki vibe & easy access to town, restaurants, shopping malls, hospitals, and schools. With mountain and ocean views, and refreshing valley breezes, the home is multi-level and features an attached studio/recreation room. The main level of the home features a spacious kitchen with island, adjacent to an open-air Trex deck for a party-ready patio. The main level also features a living room, dining room with built-in banquette seating, laundry area, and bedroom with a full bathroom. The 2nd floor has 2 bedrooms and 2 full bathrooms with access to a laddered 3rd floor finished loft. With views of the ocean, the loft is ideal for a "Zen Den and Hobby Hub", or it can be used as a "Work-and-Lounge Combo", or a dedicated playroom. The attached studio wing, of approximately 435 sf, has a full bathroom & a wet bar, that can function as a 4th bedroom, guest quarters, home office, or extended living area for entertainment. The separate entrance is ideal for independent living or space for care providers. Beautifully landscaped with native Hawaiian foliage.

1410 Center Street, Honolulu

$2,790,000
3 Beds 4 Baths 202611169 MLS FS - Fee Simple Tenure 52 DOM
Serene gated marina front three bedroom, three and a half bath home on the quiet side of Mariner's Cove gives a sense of privacy. Each bedroom is a spacious oversized suite with its own bathroom and an entry door that leads to the yard outside. Two of the bedrooms have bay windows that add a nice touch and the primary bedroom has a loft that's perfect for an office, library, or nursery. The primary bedroom also has a waterfront view and a sliding door that gives access to the Gunite pool. An open floor plan between the kitchen and living room exude a modern feel. The sliding doors that open up to the spacious covered lanai allow for great entertaining and family time, allowing easy access to the pool and el fresco dining. The gunite pool is just the right size for intimate gatherings and a new boat dock is ready for your dream boat and a Hawaii Kai waterfront lifestyle. This single level home is gated for additional security and has lush landscaping with Hawaiian plants on the peripheral of the property. This lovely well-appointed luxury home has everything you need for the waterfront lifestyle your dreaming of.

6857 Niumalu Loop, Honolulu

$850,000
2 Beds 2 Baths 202611194 MLS FS - Fee Simple Tenure 52 DOM Moana Pacific BLDG.
Welcome to Moana Pacific! This turnkey 2-bedroom, 2-bath residence features two side-by-side parking stalls and a versatile bonus den ideal for a home office, study, or flex space. The open-concept layout is enhanced by floor-to-ceiling windows that capture panoramic views of Diamond Head, the marina, ocean, city lights, sunsets and Friday night fireworks. Newly installed vinyl plank flooring throughout adds a fresh, modern touch. Enjoy urban convenience with resort-style living. Residents have access to exceptional amenities including 24/7 security, swimming pool, movie theater, golf hitting cages, putting greens, recreation areas, BBQ cabanas, tennis courts, a well-equipped fitness center, and guest parking. Pet-friendly building conveniently located near Ala Moana Center, Ward Village, dining, shopping, and beaches.

1288 Kapiolani Boulevard Unit I-3206, Honolulu

$575,000
1 Beds 1 Baths 202611172 MLS FS - Fee Simple Tenure 53 DOM Ala Wai Terrace BLDG.
Live the ultimate Honolulu dream! Step into this ultra-sleek residence featuring a primary bedroom plus a versatile second bedroom/den setup—delivering the space and flexibility of a two-bedroom home! Boasting high-end, modern finishes, a built-in dual-zone wine cooler, a rare abundance of storage, an in-unit washer/dryer, and secure reserved parking, this open-concept gem absolutely dazzles. Relax on your expansive private lanai—an outdoor oasis perfect for container gardening while taking in epic, unobstructed views of the shimmering Pacific, majestic marina, and golden sunsets. Enjoy a front-row seat to spectacular Friday night fireworks and vibrant valley rainbows! Set in a highly coveted, pet-friendly building that boasts extensive recent building improvements, you can say goodbye to extra bills—your maintenance fees cover electricity, central A/C, cable, and water! Perfectly positioned at the quieter gateway to Waikiki, you are just steps from Hawaii’s two most prestigious yacht clubs, pristine white-sand beaches, and the legendary Ala Moana Mall. Enjoy unmatched walkability to world-class dining, shopping, and thrilling maritime activities. Modern island paradise awaits!

1684 Ala Moana Boulevard Unit 952, Honolulu

$418,000
1 Beds 1 Baths 202611074 MLS FS - Fee Simple Tenure 54 DOM Royal Kuhio BLDG.
Enjoy island living from this beautifully maintained one-bedroom, one-bath residence in the iconic Royal Kuhio. Located in the center of Waikiki, this unit offers the perfect combination of convenience, comfort, and investment potential. Features include: Spacious open floor plan Large private lanai with city, mountain, and partial ocean views Full kitchen with ample storage Air conditioning One assigned parking stall Resort-style amenities including swimming pool, fitness center, sauna, recreation deck, and 24-hour security Just steps away from Waikiki Beach, world-class shopping, restaurants, entertainment, and public transportation. Whether you are looking for a primary residence, vacation home, or investment property, this Royal Kuhio residence offers an exceptional opportunity in one of Honolulu's most desirable locations. Experience the vibrant Waikiki lifestyle while enjoying the comfort and convenience of a well-managed condominium.

2240 Kuhio Avenue Unit 2503, Honolulu

$480,000
2 Beds 1 Baths 202611118 MLS FS - Fee Simple Tenure 53 DOM 2121 Ala Wai BLDG.
A rarely available corner unit offering fabulous island living. Ideally located to enjoy everything Waikiki has to offer with trendy dining, vibrant nightlife, entertainment, Waikiki's white sand beach, and the Hilton’s Friday night fireworks just moments away. This bright and breezy unit showcases stunning views in every direction, including lush mountain ranges, ocean view from the kitchen, and iconic Diamond Head vistas from your private lanai. The central location places you near Waikiki, Ala Moana, and Kaka?ako, making it perfect for both relaxation and exploration. Residents enjoy a beautifully maintained pool area, BBQ spaces, a welcoming lounge, and the comfort of a secure building and lots of guest parking! Please enjoy the attached video.

2121 Ala Wai Boulevard Unit 1901, Honolulu

$778,000
1 Beds 1 Baths 202611148 MLS FS - Fee Simple Tenure 53 DOM Canterbury Pl BLDG.
Perched high above Waikiki, this beautifully remodeled residence offers sweeping 270-degree views from two private lanais, capturing the Pacific Ocean, iconic Diamond Head, lush mountain ridgelines, and the sparkling Waikiki skyline. As the only one-bedroom residence in the building with two parking stalls, this home is truly one of a kind. Inside, every detail has been thoughtfully updated with elegant granite countertops, rich koa wood cabinetry, premium new flooring, and custom plantation shutters that add warmth and timeless island style. Canterbury Place features resort-style amenities including secured entry, a pool and spa, BBQ area, pickleball court, and a private meeting room. Just moments from Waikiki Beach, Ala Moana Beach Park, Ala Moana Center, and countless restaurants and shops, you'll enjoy the very best of island living. Simply move in, relax, and enjoy everything this exceptional home has to offer.

1910 Ala Moana Boulevard Unit 40D, Honolulu

$1,850,000
2 Beds 2 Baths 202611161 MLS FS - Fee Simple Tenure 53 DOM Azure Ala Moana BLDG.
Brand new and never lived in, this stunning 2-bedroom, 2-bath residence at Azure Ala Moana features the largest 2-bedroom floor plan in the building. Floor-to-ceiling windows throughout fill the home with natural light, while the spacious lanai provides refreshing trade winds and seamless indoor-outdoor living. The thoughtfully designed kitchen is equipped with premium Bosch, Sub-Zero, and Wolf appliances, complemented by elegant quartz countertops and contemporary finishes throughout. Residents enjoy resort-style amenities including a swimming pool, fitness center, theater, guest suites, BBQ cabanas, club lounge with catering kitchen, 24-hour concierge service, and more. Ideally located in the heart of Honolulu, Azure Ala Moana is just moments from Ala Moana Center, Ala Moana Beach Park, world-class dining, shopping, and entertainment. Real property tax amounts reflect 2025 assessed values. *All information provided is deemed reliable but not guaranteed and should be independently verified.

629 keeaumoku Street Unit 3101, Honolulu

$389,900
2 Beds 1 Baths 202611152 MLS FS - Fee Simple Tenure 53 DOM Atkinson Plaza BLDG.
Enjoy elevated Honolulu living from this higher-floor Atkinson Plaza residence featuring beautiful partial ocean views and refreshing island breezes. Ideally located just minutes from Ala Moana Center, Ala Moana Beach Park, Waikiki, dining, shopping, and entertainment, this unit offers the perfect blend of convenience and island lifestyle. The spacious floor plan includes an in-unit washer and dryer and a large covered lanai where you can relax and take in the views. Atkinson Plaza is a secured building offering garage parking, security features, and an on-site resident manager for added peace of mind. Resort-style amenities include a pool, BBQ area, tennis court, and recreation spaces. A fantastic opportunity to own a higher-floor unit in one of Honolulu’s most convenient and desirable locations! Information herein deemed reliable but not guaranteed. Buyer to verify all information and conduct own due diligence.

475 Atkinson Drive Unit 1808, Honolulu

$369,900
2 Beds 1 Baths 202611137 MLS FS - Fee Simple Tenure 53 DOM Atkinson Plaza BLDG.
Experience the best of Honolulu living from this ideally located Atkinson Plaza residence, just minutes from Ala Moana Center, Ala Moana Beach Park, Waikiki, dining, shopping, and entertainment. This inviting unit features a spacious floor plan, in-unit washer and dryer, and a large covered lanai perfect for enjoying island breezes and indoor-outdoor living. Atkinson Plaza offers the convenience and peace of mind of a secured building with garage parking, security features, and an on-site resident manager. Enjoy resort-style amenities including a pool, BBQ area, tennis court, and recreation spaces. A wonderful opportunity to own in a highly desirable Honolulu location close to everything the city has to offer! Information herein deemed reliable but not guaranteed. Buyer to verify all information and conduct own due diligence.

475 Atkinson Drive Unit 1207, Honolulu

$2,500,000
5 Beds 5 Baths 202611077 MLS FS - Fee Simple Tenure 53 DOM
Embrace the paradise lifestyle with this 3-story Kuliouou home nestled just across the street from Paiko Drive, where there's beach access. With over 3,000 square feet of lavish living area and bonus loft space, complete with 5 bedrooms, 5 bathrooms, and private lanais, this ocean view haven is all about luxury and comfort. The flexible floorplan caters to versatile living needs, set up as a separate 3 bed, 1 bedroom, and a studio. Enjoy the added bonus of easy maintenance with luxury vinyl plank flooring. This property provides numerous practical amenities including multiple washer-dryers, entrances, and a solar water heater. Take advantage of the pleasant cross breezes from the tradewinds on cooler days or the newly installed Mitsubishi split system AC units for warmer days. With ample covered parking, this property offers great value for east Honolulu. Seize this opportunity to secure your dream retreat near (yet elevated above) the ocean now!

5864 Kalanianaole Highway Unit B, Honolulu

$10,500,000
5 Beds 7 Baths 202608794 MLS FS - Fee Simple Tenure 56 DOM
Introducing a rare new luxury construction in the heart of Kahala, where no detail has been overlooked. This stunning estate features a primary residence and guest cottage/gym, both crafted with the finest materials, including custom cedar ceilings, copper gutters, high-quality composite roofing, and lava rock accents throughout. Designed for the discerning buyer, the property boasts a resort-style pool, whirlpool, koi pond, custom cedar gazebo, and expansive lava tile patios and walkways. Inside, you will find a marble primary bath tub, custom wood ceilings, lava tile feature walls, acoustic wall paneling, vanities, and interior tiling of the highest caliber. A true one-of-a-kind opportunity to own a brand new, thoughtfully designed luxury home.

4561 Aukai Avenue, Honolulu

$908,000
2 Beds 2 Baths 202608513 MLS FS - Fee Simple Tenure 53 DOM Allure Waikiki BLDG.
Beautiful unit with peaceful mountain and city views. Unit offers wooden cabinet stainless steel appliances ,tile backsplash and granite countertops, marble kitchen flooring, engineering hardwood living room flooring contemporary style double vessel sinks in primary bath, crown ceiling moldings throughout, recessed light fixtures add elegance the room. Must see to appreciate!!!!! The building offers resort-like amenities. Infinity-edge pool, hot tub, and private cabanas set in a flagstone terrace surrounded by tropical plants and trees. Invite your guests to the outdoor lounge surrounded by resort-like landscaped garden. Allure Waikiki is in a great location that allows easy access to Waikiki Beach , Shops, Restaurant, Ala Moana Center and more. ...Apartment is not furnished.

1837 Kalakaua Avenue Unit 1008, Honolulu

$55,000
1 Baths 202607673 MLS LH - Leasehold Tenure 53 DOM Makikilani Plaza BLDG.
3rd floor leasehold studio condo of 403 s.f. with 63 s.f. open lanai with city and small ocean views. One parking stall on same level as unit. Furnished with two single Murphy Beds and units comprised of book cases, shelving and some storage. Unit has a nice mirrored closet with shelves. Window a/c, stove, garbage disposal, washer/dryer, and bath has tub and shower. Building has two entrances, elevator, guest parking, resident manager on property and swimming pool. Parking is off Spencer Street behind the building. Unit is currently rented for $1550/month with lease expiring December 31, 2026. Property land lease expires July 31, 2029. Conveniently located near entrance to H-1 Freeway, market, restaurants, churches and schools.

1560 Thurston Avenue Unit 303, Honolulu

$499,000
2 Beds 2 Baths 202607311 MLS LH - Leasehold Tenure 53 DOM Discovery Bay BLDG.
NEW PRICE in Discovery Bay—high-floor 2-bedroom, Endeavor Tower, "01" stack, LEASEHOLD unit with amazing panoramic Ocean, Harbor and City views and potential long-term upside. Located at the gateway to Waikiki, just minutes from Ala Moana Beach Park, shopping, dining, and world-class amenities. This unit is in average condition but offers a spacious layout, excellent natural light, and the ability to add value through updates or strategic repositioning. Discovery Bay is a well-known building with extensive amenities including pool, fitness center, security, and on-site management. Important: This is a Distressed Property but not a Short Sale.....Close in 45 days or less........Leasehold property (lease expiration 12/31/2039) and the fee interest is currently not available (Discovery Bay Condominium Association owning approximately 96.893% of the beneficial fee interest with an additional 3.107% owned by another Co-owner Interest (which has agreed to make its fee available by 2039)). Sale subject to existing AOAO lien and foreclosure-related conditions (Dates Not Yet Set)—Property priced appropriately for a sophisticated buyer seeking a great view and value opportunity.

1778 Ala Moana Boulevard Unit 3401, Honolulu

$1,880,000
3 Beds 2 Baths 202610668 MLS FS - Fee Simple Tenure 53 DOM Symphony Honolulu BLDG.
Panoramic ocean, Diamond Head, sunrise, and sunset views define this exceptional 38th-floor residence in Symphony Honolulu's desirable and rarely available 05 stack. This 3-bedroom, 2-bath home encompasses approximately 1,520 square feet of thoughtfully designed living space, where floor-to-ceiling windows showcase the ever-changing views while filling the interiors with natural light. Refined finishes include hardwood flooring throughout, Studio Becker cabinetry, and a suite of Bosch appliances. This unit also comes with three deeded, non-tandem parking stalls and a spacious storage room conveniently located adjacent to one of the parking stalls for added convenience. Residents enjoy access to resort style amenities, including an infinity-edge pool, spas, private cabanas, fitness center, theater, guest suites, and dedicated resident services. Ideally situated near Ward Village, Ala Moana, dining, shopping, entertainment, and cultural venues, this residence offers elevated urban living in the heart of Honolulu. Includes parking stalls 4227, 4228, and 4035, along with storage unit S407.

888 Kapiolani Boulevard Unit 3805, Honolulu

$540,000
2 Beds 2 Baths 202609232 MLS FS - Fee Simple Tenure 53 DOM Contessa BLDG.
Reduced to Sell !!!Vacant!! ASSESSMENT $50,000 Seller paid already Future sprinkler system to be done . Great Location close to Freeways, schools, UH, shopping. High rise secured Building with 144 units 38 Floors. Large Lanai 147 sq ft with Cool Breezes from the mountains, 2 bedrooms and 2 Baths. Remodeled 2014-20 18 with a new Kitchen by Diamond Design Center new cabinets with soft closing, Microwave, Fridge, Bosch Dishwasher, Ceiling fan and track lighting. New counter tops with under counter lights. Bathroom new support tub with cultured marble, vanity, and lights. New Pergo LVT Plank laminate floors. Bedrooms have new carpet and new drapes. Unit was painted and smoke detectors added. Sprinklers completed and paid for by Seller. No garbage Disposal. Washer /Dryer in the unit. 1 open parking Stall and a lot of guest stalls. Shut off value added in the unit for repairs. Pool and sauna on property. Storage locker located on your floor. Maintenance includes internet with Hawaiian Telcom, cable, water, sewer, garbage, common areas. Split AC'S allowed with compressor on lanai or window AC Units. Service Animals allowed with board Approval.

2825 S King Street Unit 1204, Honolulu

$499,000
2 Beds 2 Baths 202611095 MLS FS - Fee Simple Tenure 53 DOM 1001 Wilder BLDG.
Spacious and full of potential, this 2-bedroom, 2-bath, 2 parking residence at 1001 Wilder offers an expansive and flexible floor plan rarely found in town. The second bedroom has been opened to create an oversized living area, perfect for a home office, den, library, or additional entertaining space while still offering the option to reconfigure as a bedroom. Enjoy abundant natural light, cool breezes, and seamless indoor-outdoor living with a large lanai ideal for morning coffee, dining, or relaxing year-round. The functional kitchen features ample storage and workspace, while the generous living areas provide endless possibilities to personalize and make your own. Located in the desirable Punchbowl/Makiki area, you'll enjoy easy access to Downtown Honolulu, Ala Moana, hospitals, schools, dining, and shopping.

1001 Wilder Avenue Unit 301, Honolulu

$1,458,000
1 Beds 1 Baths 202610929 MLS FS - Fee Simple Tenure 54 DOM Koula BLDG.
SELLER MOTIVATED - MAKE OFFERS NOW! EXCEPTIONAL value for this 1-bedroom 40TH FLOOR PENTHOUSE unit. Wake up & unwind to BEAUTIFUL OCEAN, MARINA, DIAMOND HEAD, PARK & CITY views from this coveted 02 stack—the largest one-bedroom floor plan in Koula w/10-foot ceilings. Experience luxury as floor-to-ceiling windows fill the home w/natural light, highlighting elegant finishes, natural stone countertops, premium Miele appliances, motorized blinds, & a spa-like bath with a large walk-in shower, & custom closet systems. The usable lanai expands your living space to enjoy morning coffee as the sun lights the sky. Part of Howard Hughes’ award-winning Ward Village, this luxury tower was designed by acclaimed architect Jeanne Gang w/interiors by Yabu Pushelberg. Resort-style amenities include a fitness center, swimming pool, two spas, Grand Lanai & lounge, private dining room w/ chef’s kitchen, BBQ areas, sunset Lanai, outdoor fitness spaces, a children’s playground, guest suites, a dog park & more. Prime location near Whole Foods, dining, boutiques, Victoria Ward Park, Ala Moana beach via pedestrian bridge. Live the lifestyle you’ve dreamed of in this special penthouse level!!

1000 Auahi Street Unit PH 4002, Honolulu

$635,500
1 Beds 2 Baths 202611093 MLS FS - Fee Simple Tenure 54 DOM 2233 Ala Wai BLDG.
This well maintained, thoughtfully upgraded 1-BR and 1.5-bath unit has on option to convert the office space into a 2nd BR/guest room is located in a boutique Waikiki building with only three units per floor, offering added privacy and convenience. The pet-friendly building is ideally located near the International Market Place, Waikiki Beach, shopping, restaurants and entertainment putting the best of Honolulu at your doorstep. Enjoy beautiful mountains and Ala Wai Canal views from this bright and breezy unit. The unit includes 1 covered parking stall and additional storage. The interior highlights include bamboo flooring in the bedroom, tile flooring throughout the rest of the unit, custom kitchen cabinets for additional storage, new food disposal, new dishwasher, 30 cu. ft French door refrigerator, electric range with convection oven. The smaller of two remodeled bathrooms comes with a multifunctional stylish deep sink perfect for bathing pets. The building replaced all waste plumbing and installed new elevators. Don't miss your chance to live in one of Waikiki’s most desirable and secured buildings with heated swimming pool, bike racks and secured surfboard room.

2233 Ala Wai Boulevard Unit 12C, Honolulu

$699,000
2 Beds 2 Baths 202611051 MLS FS - Fee Simple Tenure 54 DOM Cove Waikiki BLDG.
Rarely available & highly coveted, this is the one you have been looking for! Welcome to this modern and highly desirable corner unit at The Cove Waikiki, a premier building built in 2015 that delivers sleek contemporary style alongside ultimate everyday convenience. This bright and private 2-bed, 2-bath residence features an open layout with abundant natural light, an in-unit washer/dryer, and 2 secure, assigned parking stalls—a true luxury in Waikiki! Situated in an unbeatable location, you are just steps from world-class shopping at Ala Moana Center, iconic beaches, vibrant dining, and everything Waikiki has to offer. This turnkey property shines as a primary residence, island getaway, or stellar investment. VA approved building! Don’t miss this rare opportunity to own a piece of modern paradise!

1800 Kaioo Drive Unit C309, Honolulu

$539,000
2 Beds 2 Baths 202611064 MLS FS - Fee Simple Tenure 55 DOM Royal Vista BLDG.
Experience elevated island living on Punchbowl's iconic slopes.Located on a very quiet street, this beautifully curated 2bed, 2bath residence offers over 1,000 square feet of sophisticated space. Positioned on the cool side of the building to enjoy refreshing trade winds making AC optional.Expansive windows fill the open-concept plan with light, showcasing tranquil forest mountain views while offering absolute privacy—no one can see inside, even with windows open. The interior has been extensively remodeled with designer finishes for discriminating buyers. The chef's kitchen features elegant waterfall stone countertops, premium appliances, and exceptional attention to detail. Beautifully renovated baths, dedicated HOA storage, and curated upgrades create a perfect blend of style, comfort, and functionality. Truly move-in ready, this home offers the perfect balance of luxury and convenience. Enjoy peace of mind in a well-maintained building: recent plumbing and fire alarm upgrades, 100% hurricane coverage, a swimming pool, lounge area, and gated parking. A rare opportunity to enjoy spacious, refined living where nature, city convenience, and modern luxury come together seamlessly.

1022 Prospect Street Unit 405A, Honolulu

$210,000
1 Baths 202611067 MLS FS - Fee Simple Tenure 54 DOM Holiday Village BLDG.
Enjoy the convenience of urban living in this centrally located studio in the heart of Honolulu. Within approximately a 10-minute walk, you'll find Ala Moana Center, Don Quijote, Walmart, restaurants, cafes, grocery stores, and public transportation, making it easy to enjoy daily life without relying heavily on a car. Perfect for professionals, first-time homebuyers, or anyone seeking a low-maintenance lifestyle close to work, shopping, and entertainment. The convenient location offers quick access to Ala Moana, Waikiki, Kakaako, and Downtown Honolulu. The unit is currently tenant-occupied through December 31, 2026. Showings are by appointment only. Please allow at least four days’ notice for all showing requests.

750 Amana Street Unit 705, Honolulu

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.